My Art Studies subject required me to attend Art in the Park at Salcedo Village. The agenda was for the class to meet there at 6 PM and accomplish a preparatory exercise for our final paper.
Art in the Park first started in 2006. The idea behind it was to have an outdoor fair that made art accessible to buyers. By “accessible” it means the art featured there costs Php 20,000 or less. (But there were some pieces that amounted to Php 30,000.) One of the organizers from the Museum Foundation was apparently inspired by the Affordable Art Fair by the London Royal Academy and decided to adapt it to the Philippine setting. It has had a positive and successful reception ever since. The thrill, in my experience, lay in appreciating the works in an outdoor, very casual, neighborhood atmosphere. (Note: I picked up a neighborhood, upper-class Makati vibe more than a bohemian fair vibe because a jazz strings trio was performing live and there was a booth serving expensive wine. The park had as many expats as Filipinos and around a few celebrities milling around.) Maybe viewing art outside the typical stiff gallery set-up subconsciously encouraged art aficionados to buy more “everyday” contemporary art as opposed to large heirloom pieces.